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Proposal of Marketing Mix for New Product in Starting-up Company
Babičová, Kristína ; Kita, Peter (referee) ; Mráček, Pavel (advisor)
Predmetom tejto bakalárskej práce je návrh marketingového mixu pre začínajúcu firmu. Tento návrh je založený na teoretických východiskách, ktorých fakty ovplyvňujú firmu z rôznych uhlov: prostredie amerického trhu, uvedenie a propagácia novej firmy a nového produktu na trh, súčasný marketingový koncept a všeobecné odporúčania pre tvorbu marketingového plánu. Ďalšia časť tejto práce je založená na informáciách o súčasnom stave firmy a ich analýza, pričom tieto informácie poskytujú praktickú aplikáciu teoretických tvrdení. Tieto analýzy zahrňujú opis súčasného marketingového mixu, analýza konkurencie a zhrnutie analýz. Následný návrh je teda výsledkom teoretickej rešerše a praktického rozboru firmy a jej prostredia.
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Basic aspects of the brand evaluation
Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
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Proposal of Company Marketing Communication
Cagalová, Eva ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the design of marketing communication of AL-OK Ltd and primarily focuses on business to comsumer (B2C) market. Treatment of this matter was founded on requirements formulated by the managing director. First part of my thesis is focused on theoretical basis of B2C marketing and defines basic concepts. The second part includes an analysis of existing marketing communication and activities of the above mentioned company and analysis of company’s environment. The last part deals with the design of a specific marketing communication proposal based on the analysis of their separate parts and aims to improve the presence of this company in its field.
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Development of Communication Activities of Company
Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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Marketing Communication
Maroši, David ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Táto práca sa zameriava na navrhnutie reklamnej kampane typu pay-per-click prostredníctvom reklám na Facebooku pre mladú outdoorovú značku Flipky., ktorej som spoluzakladateľom. Práca je rozdelená na tri časti: teoretickú, analytickú a návrhovú. Teoretická časť má za cieľ poskytnúť stručný prehľad nevyhnutných informácií pre pochopenie marketingu, platených reklám, s osobitným zameraním na marketing na Facebooku. Druhá analytická časť sa zameriava na analýzu súčasného stavu a identifikáciu príležitostí na zlepšenie marketingu pre značku Flipky. Posledná návrhová časť zohľadňuje predchádzajúce časti a navrhuje riešenie pre letnú kampaň 2023 pre značku Flipky.
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Marketing Acitivities of Pietro Filipi Fashion Brand in years 2010-2012
Jančová, Michaela ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
The goal of this diploma thesis "Marketing Activities of Pietro Filipi Fashion Brand in years 2010-2012" is to describe and analyze activities and communication of pietro filipi brand on the market of the Czech republic. In this diploma thesis following activities are showcased based on the principles of fashion marketing and branding. The first part of the thesis describes situation on the Czech market, stratification of domestic and foreign brands and general segmentation of fashion brands. The next part deals with the specific segment of medium premium brands, its direct domestic and foreign competition in this segment, marketing communication and activities of these brands. The second part describes and analyzes history of pietro filipi, product portfolio, target group and specific marketing activities of this brand. Questionnaire survey in the end of the thesis indicates weaknesses in brand communication with customers and its ambiguous identity.
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Basic aspects of the brand evaluation
Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
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